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SEO & PPC - What's The Difference ?


Ask most small businesses and they will tell you that they want their website to actually work for them. They want their website to gain them more customers and more sales. This is where PPC (Pay Per Click) campaigns and SEO (Search Engine Optimisation) are important.

Depending on how quick you want results really depends on which route you take. Pay Per Click campaigns, such as Google's Adwords and Adsense are good if you have the budget to run them.

For a PPC campaign to be successful expect to spend at least £500.00 on a monthly basis, plus management fees of approximately £300.00 This will ensure that the adverts created will be accurate, Deeply linked to your website, that is to say the adverts will lead to more than one target page or "landing Page" on your website. They will also appear constantly for the researched relavent queries that a user may enter.

A good Adwords or SEO company will research in depth the right search queries for your particular market sector.

SEO is a complimentary method of increasing the visibility of your website on the major search engines. This takes longer but the end result is often better. It takes time to overhaul a website and create links that will build your company's reputation.

Research suggests that a potential buyer will make a purchasing decision based on the first eleven characters that they see in a webpage. Therefore the ideal formula is to use a combination of both SEO and PPC to make sure that your website is one of the first that a potential buyer sees.

Computer Solutions and it's associates can help increase your website's visibility by providing the services required to achieve this.

Why not give Computer Solutions a call to discuss your requirements today ?

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